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Great Traits Project

We investigate the character traits that drive great achievements and reveal the mindset behind success. Throughout these podcasts we introduce you to remarkable individuals from the world of sport, business, the military, the arts, science & technology, ground breaking explorers, and many more. We shed light on how they behave, what they believe and we discuss their attitude to life.
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Jul 22, 2017

On this month’s podcast we meet Eliza Rebeiro, founder of the charity Lives Not Knives (@LNKCharity). The charity aims to prevent young people from carrying knives and becoming involved in gang culture. Eliza established Lives Not Knives at the age of just fourteen after witnessing a series of tragic stabbings in her local community in Croydon.

Lives Not Knives began as a local community group selling t-shirts branded with the bold slogan LIVES NOT KNIVES to raise awareness. The t-shirts resonated with the local community and proved popular with friends so Eliza expanded production to a much larger scale.

With the profits from t-shirt sales she then invested the proceeds in hosting a party to celebrate young people having fun without violence. The event was a huge success, hundreds of people attended and signed a petition to support making the streets safer and Lives Not Knives was officially formed.

From its initial inception Lives Not Knives has evolved from a community group, to a campaign and is now a fully fledged charity helping to prevent knife crime and mentor young adults who are not in education or employment.

 Everything that Eliza has accomplished so far shows a level of maturity and equanimity that belies her youth. From the depths of a profoundly tragic and negative situation Eliza has generated the most positive and constructive movement and has devoted herself to helping others. At the age of just twenty-four Eliza has already devoted nearly half her life to Lives Not Knives. She is an inspiration for young people and adults alike.

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